Most agencies get you the click. We get you profitable customers.
McLeod Media is a founder-led DTC growth partner. Paid media, performance creative and conversion work, run as one system and measured on revenue, CAC and contribution, not clicks.
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Money in, not vanity metrics.
£36k attributed revenue from £4.1k spend
8.8x Attributed ROAS£196.9k revenue from a full-funnel launch
Acquisition + retention11.47x ROAS on a repeat-purchase product
Cost per purchase £1.53£1.2M+ campaign revenue
AOV over £4,000Cheap clicks that never buy twice are how DTC brands burn cash.
Most agencies stop at the click: creative, media buying, a monthly ROAS report, done. But acquisition without retention is a leaking bucket: the ads bring buyers in, and what happens after the click decides whether the spend pays for itself.
So we look at the whole route to revenue, and report on what it costs to acquire a customer and what that customer is worth.
Paid Media
Meta-led media buying, with Google and TikTok where the maths justifies it. Built on 18 years and millions in managed spend, not on platform defaults. Owned in-house.
Performance Creative
Statics and UGC-style video, produced with an AI-accelerated workflow, on a monthly testing cadence agreed at kick-off. A faster learning rate, not a faster boast. Owned in-house.
Conversion
Clicks are the easy part. Landing page, product page, offer, checkout, lead form. Where conversion is the constraint we fix it, or brief your team, helping more of the traffic you already pay for convert. Build work coordinated with specialists.
Measurement
Tracking, attribution and one monthly view of revenue, CAC and contribution. Retention flows can include email, SMS, WhatsApp and sit inside the DTC engagement to increase repeat purchase and customer value.
Four disciplines, run as one revenue engine.
Media, creative, conversion and measurement are usually four different suppliers pointing at each other. We own the first two in-house, coordinate specialist execution on the third, and report all of it against one set of numbers.
Book a 30-minute growth call
Ads built to be tested, not admired.
Static, motion and UGC-led concepts produced in-house, shipped in structured batches so every round teaches us something about what the buyer responds to.
One process, four stages.
You pay for the stage you are in, not just another retainer that never changes shape.
Book a 30-minute growth call-
01
Diagnose
Account, creative, tracking and conversion reviewed, delivered as a 90-day plan.
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02
Build
Creative, campaigns and conversion fixes launched together, not in sequence.
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03
Learn
A monthly testing cadence, read against CAC and contribution.
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04
Scale
Spend follows what the data supports, in one combined monthly report.
Our clients are our biggest promoters.
Book a 30-minute growth call“We were nervous about Meta ads after struggling to make them work. Stuart helped us gain confidence and scale quickly from a tiny budget, all while averaging an 11-12x return on ad spend.”
“Stuart's professionalism sets him apart in this sector. He really cares about his clients' success and provides a service that is commensurate with the values of honesty and integrity.”
“Working with Stuart has been a real joy. A targeted cask and equity sale is a new one for us and Stuart has worked with us to get the first communication message spot on. I would highly recommend him for future campaigns.”
You deal with Stuart, not a junior account manager.
Stuart brings 20 years of performance marketing experience, helping brands generating seven and eight figures in revenue grow across ecommerce, DTC, SaaS and digital products.
It started in 2005, building and running his own ecommerce sites, learning what actually sells by spending his own money on traffic long before it was anyone else's budget on the line.
While his experience covers a broad range of sectors, he has developed particular expertise in consumer brands selling products people eat, drink or take, from premium spirits and beverages to food, wellness and everyday essentials.
Strategy, media buying and reporting are led by Stuart personally, not handed down to a junior team. Specialist support is brought in where it adds value, with complete clarity over who is doing what.
Book a 30-minute growth callStraight answers, before you book.
What does McLeod Media actually do?
Four disciplines run as one system: paid media, performance creative, conversion and measurement. Media buying and creative are owned in-house, conversion work is coordinated with specialist execution, and everything is reported against revenue, CAC and contribution rather than clicks or impressions.
What kind of brands do you work with?
Direct-to-consumer brands, with particular depth in products people eat, drink or take: premium spirits and beverages, food, supplements and wellness. Most clients are turning over six or seven figures, or are on a credible path there.
How much does it cost and how do engagements work?
There is a setup fee covering the diagnostic and build phase, then a monthly engagement. Reviews are monthly against revenue, CAC and contribution. Notice is 30 days either side after the initial term. Exact figures depend on spend and scope, and are agreed before any work starts.
Which ad platforms do you run?
Meta-led, with Google and TikTok added where the maths justifies it. Retention flows across email, SMS and WhatsApp can sit inside the same engagement, so acquisition and repeat purchase are managed together.
Do you produce the ad creative as well?
Yes. Statics and UGC-style video are produced in-house using an AI-accelerated workflow, shipped in structured batches on a monthly testing cadence agreed at kick-off. The point is a faster learning rate, not a higher output count.
Where are you based, and do you work with brands outside Scotland?
McLeod Media is founder-led from Glasgow and works with brands across the UK, US, Canada, Europe and India. Everything runs remotely, with a monthly review call.
How quickly should we expect to see results?
The first month is diagnosis and build, so early signal usually shows in weeks two to six. Meaningful movement in CAC and contribution typically takes one to three months, depending on spend level, creative volume and how much conversion work the site needs.
Who will I be dealing with day to day?
Stuart McLeod. Media buying and creative are not handed to a junior account manager. The person who runs the account is the person you meet on the first call.
Find out what's actually capping your growth.
Book a 30-minute growth call30 minutes · No hard sell · Leave with clear next steps